Bambix: Who Didn't Grow Up With Bambix Breakfast Porridge
Step by step towards a balanced diet
In the 1960s leading infant nutrition company Nutricia produced the first ever breakfast porridges in the Netherlands under the name 'Nutricia Instant Breakfast', the predecessor of Bambix. From that moment onwards Bambix is a must-have staple food in all households in the Netherlands. Almost all Dutch children grew up with its famous breakfast porridge. In the 50 years that followed, Bambix has become a true cereal specialist with years of experience. Even today Bambix still leads the category through new innovation and extension of its product range. Even nowadays, the Bambix collection is still expanding. In addition to the Bambix porridges which you prepare with breast milk or toddler formula, nowadays there are for instance ready-to-eat baby food and porridge to which you only need to add water. Talk about convenient! Did you know that...you can recognize the complete range of Bambix products by the Bambix bear? The Bambix is inextricably associated to the brand! The enjoyment and fun of the brand is characterized by the Bambix Bear which features on the box of every single breakfast porridge.