Deliciously Light And Crumbly Breakfast Or In-Between Snack
Bolletje is a leading manufacturer of a wide range of delicously baked goods, and most famous for its beschuit. Beschuit (also known as Dutch crispbakes or rusk breads) are light, round, rather crumbly, rusks as eaten in the Netherlands and Belgium. Particularly in the Netherlands it is customary to serve “beschuit met muisjes” (white, pink or blue sugar coated anise seed sprinkles) at the birth of a baby.
Rusk breads are eaten as a every day breakfast food (or in-between snack) with a variety of toppings, most commonly butter and chocolate sprinkles or with cheese. A longtime Dutch tradition in summertime is to serve strawberries on crispbakes topped with some sugar or whipped cream.
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Bolletje's love and Passion For Baking
Bolletje is one of the oldest and most traditional brands in Holland. It all started in the year 1867, when Gerardus Johannes Ter Beek opened a small bakery shop in a building which his father Albertus Antonius ter Beek bought. The small bakery shop formed the foundation for the family business that many love and know today as Bolletje.
The company steadily grew and thing went so well that the old bakery was bursting out of its seams. It was 1954 when the Ter Beek family in Almelo started a new factory and began to build the leading brand. From that moment onwards, Bolletje decided to solely focus on the production of rusk bread (hard, dry biscuit or a twice-baked bread).
Ik wil een Bolletje! - I want Bolletje!
Simultaneously it was also decided to supply the rusk products under its own brand name to the bakers and retailers throughout the Netherlands. Before that the company manufactured products which were sold to its customers under their own brand name. The family wanted to focus on developing on its own rusk brand with its own identity and logo. Hence the birth of the Bolletje brand.
The name Bolletje (or "little bread roll"translated in English) comes from the way it is baked. The rusk breads are made by first baking a flat round bread (“beschuit bol”), slicing it, and then baking each half again, possibly at a lower heat, in the oven after the main baking is over.
In years to come, Bolletje becomes the largest rusk bread manufacturer in the Netherlands, thanks to smart advertising by the company in collaboration with an advertising agency. The company becomes famous for its advertising slogan: "I want Bolletje", which later was named the advertising slogan of the twentieth century. According to the company Bolletje currently achieves consumer awareness of 98% among Dutch consumers.
Today, Bolletje is still manufacturing from its production facility in Almelo. In addition to its famous rusk breads, Bolletje also produces a wide range of baked goods: rye breads, crackers, knäckebröds, ginger bread cakes, cereal bars, cookies, baby biscuits (co-branding with Nijntje) and salted snacks.
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