Difrax founded in 1967, is a leading innovative Dutch manufacturer and one of the most famous brands for baby products and toys in the Netherlands. Difrax is dedicated make innovative and fashionable products for babies and children and making their parents lives as convenient and pleasant as possible. Internationally Difrax has earned a respectable reputation for the development and launch of groundbreaking, award-winning products. Difrax works closely with pediatricians and one its major innovations has been to develop milk bottles, teats and bath toys that not only look attractive, but also are medically justified. Following this core principle, Difrax developed its famous the S-bottle, which promotes an ergonomic pose of the baby when drinking milk. This product became an instant success and accounts for almost 45 percent of baby bottles sold in the Netherlands. Today, Difrax has developed more than 150 products with no end in sight and many innovative introductions in the pipeline. Also Difrax has become a major player on the international market for all kinds of baby products from baby bottles and pacifiers to the mum-friendly Difrax BtoB breast pumps.
The history of Difrax began in 1967 when Frank Eijkelenborg got an opportunity to start a business to sell cotton swabs sourced from the Far East. Driving around in an old Mercedes, the sales representative toured around the country trying to sell his goods to drugstores, pharmacies and specialty stores. Soon he discovered that hardy any baby articles were available in the stores he visited. He quickly came with the idea to also selling baby products such as teethers, bottles and teats. This was the foundation of the Difrax company as we all know today. The name Difrax is derived from the first five letters refering to the names of FRank and his wife DImphna. The last letter is for Mr. X, the unknown who will take over running years later. In 1980, Difrax would be the market leader in the baby products market.
Innovation Is Key
By 1997 daughter Vivienne came to work for the family company. Two years later the “X” presented herself when Viviene took over the reign from her parents. From that moment onwards the emphasis of the company lay on very much on innovation; a renewed passion to distinguish the Difrax brand from others with trendy baby products and is a real innovation. The full dedication of Difrax to continuously looking to improve on its products be it in design, colors, fashion, technology or innovation has further solidified its position as market leader. Staying close to the latest consumer trends and medical innovations is therefore key. As such Difrax innovations team works closely together with consumer panels and medical panels comprising of doctors, physiotherapists, speech therapists, clinics, maternity nurses and midwives. Together with these specialists Difrax keeps on developing its products and to optimize them for both parents and children. Ease of use for both mother and child is thereby essential. All of this effort is done to ensure that your child can have the most advanced, safest and caring baby products.
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