Herome Cosmetics: Beauty is in your hands!
Trendsetter in nail and handcare for over 30 years
At Herome they believe that your hands are your business card. Herome "as the nail care specialist" has been pioneering in the care and treatment of hands and nails, and believes that beautiful nails and manicured hands should be for everyone. It is not a surprise that Herome’s motto is: beautiful nails and manicured hands should be for everyone. It all started in 1982, when Margreet van Roemburg discovered a nail hardener solution for soft and splitting nails during her holiday in the United Kingdom. Upon return home, she quickly followed up with the idea and quickly started to build it into a business to market the nail hardeners in the Netherlands. This marked the birth of the now famous Herome Nail Hardener, “the nail hardener in the blue box”. Realizing that the company could improve on the formula, Herome started producing the nail hardeners itself. Through hard work success of the business grew gradually trough conquering of the beauticians and hairdressers channel first, followed by mainstream retailers. Herome initially focused on developing products for hand and nail care, but over time the company saw that there were opportunities also in foot and eye care. Using the same approach, proven research and delivering products high quality products that do as they promise.
Today, it is one of the leading cosmetics brands in many countries around the world including Netherlands, Belgium, Germany, Denmark, Austria, Poland, Brazil, Australia, and a leading authority in hands and nail care, and innovator for feet and eye care cosmetics.