KING Peppermint are sugar candies (spearmints) with a fresh peppermint taste. The peppermints are made with the utmost care and the original, natural KING peppermint oil. A delicious refreshment for any time of the day! KING Peppermints have been made since 1902, and are still made based on the original recipe. The recipe for the delicious, fresh KING peppermint is top secret, only a limited number of people are aware of the secret formula. KING claims that the peppermints still be made according to original recipes and the taste has not changed over the years. KING peppermint’s fresh taste comes from different peppermint oils obtained from the leaves of the peppermint plant. KING peppermints are a 100% natural product without any artificial colors and flavors.
Did you know...
According to to the Netherlands Institute for Transport Mobility of the Ministry of Infrastructure peppermint can increase safety in traffic. It's research says that it the refreshing scent of peppermint makes road users extra alert.
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About KING Peppermints
Refreshing Since 1902
The history of KING begins in 1902 in Sneek when a small bakery owned by the De Vries family, started producing the peppermints (spearmints), sugar candies flavored with oils from the peppermint plant. Soon thereafter the business moved to a larger facility, the Tonnema & Co factory (named after the investor Gerrit Tonnema). For many years peppermints were sold in large chunks in the Netherlands. Tonnema & Co started selling peppermints in various smaller tablet sizes, making it more popular and convenient for consumers.
Kwaliteit In Niets Geëvenaard
In 1922, the company registered the “KING” brand name, which is an abbreviation for “Kwaliteit In Niets Geëvenaard” (or in English: nothing can match its quality). Since its introduction, KING peppermint has been an instant success among consumers in Holland. Initially the peppermint became popular as a medicinal remedy. And as such the peppermints were advertised as an "exciting" and "refreshing" medicine. Nowadays, KING no longer claims any medicinal effect anymore in its marketing. King refreshes your breath and stimulates the digestive system. KING Peppermints are more than just a delicacy!
Today, KING achieves the highest brand awareness levels in the Netherlands with over 99% of Dutch people are aware of the peppermint brand.
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