Purol Ointment is a product with a huge brand awareness and used by most households. It's a problem-solving no-nonsense product with a variety of applications: chapped skin, chapping, sores, diaper rash ... put a little healing ointment on it and the skin quickly regains its natural balance and starts to feel comfortable again. Over the years numerous other Purol products have been introduced on the market and no longer is Purol the brand that stands for registered medicated skin care products. Purol however always remained true to its original brand values: to provide easy to use products that soften the skin, protecting, caring, calm and cherish. Without expensive marketing, packaging, perfumes or exaggerated promises. Purol is a authentic, true Dutch brand that people can trust for its high quality and reliability.
Shop by Brands - A to Z
History Of Purol
In the early 1900s, the A. Mijnhardt company was established by pharmacist Andries Mijnhardt (who started a drugstore). Initially the company focused on the sale of medicinal products and personal care products. Around 1914, he sold his drugstore and built a new factory in Zeist. With the new factory, Andries Mijnhardt started with the production of soap, ointments and creams with a medicated, skin healing. Purol skin care ointments were introduced to the market around the same time, along with many other products. The production plant was acquired in 1970 by the then Erdal group (later known as Intradal). And after the merger with Akzo Consumer Products division was named Kortman-Intradal. In the 1980s, Intradal merged with Douwe Egberts which marked the beginning of Sara Lee Douwe Egberts. Subsequently, Intradal acquired Kortman (formerly part of Akzo Nobel Consumenten Divisie), becoming Kortman-Intradal and was later renamed Sara Lee Household & Personal Care.
Authentic True Quality Dutch brand
In 2009, part of Sara Lee HPC was sold to Unilever including the Purol brand. In 2012 was Purol acquired by the Labori BV, a Dutch family owned business. Labori wants to give Purol again the attention it deserves as a traditional Dutch brand. Many things may have changed over the years, but not the composition and quality of Purol’s products. Purol is a true Dutch brand that people can trust for its high quality and reliability.
- Search for Authentic Products from Holland at Affordable Prices. - Easy Shopping to Buy the Best Dutch Products 24 hours Online. - We Deliver Worldwide + Safe Online Payments. - Purchase & Order at Holland Boutique Now!